Privacy Policy
PRIVACY POLICY
Last updated: 03 August 2026
This Privacy Policy describes how My Veloura collects, uses, stores and shares your personal information when you visit our website, place an order, contact us, subscribe to our emails or interact with our services.
Throughout this policy, “we”, “us” and “our” refer to My Veloura.
By using our website, you agree to the collection and use of your information as described in this Privacy Policy.
Contact: support@my-veloura.com
1. PERSONAL INFORMATION WE COLLECT
We collect personal information to operate our store, process orders, provide customer support, improve our website and send marketing communications where permitted.
Personal information means information that can identify you directly or indirectly.
2. DEVICE INFORMATION
When you visit our website, we may automatically collect information about your device and browsing activity.
This may include:
- Web browser type and version
- IP address
- Time zone
- Device type
- Cookie information
- Pages or products viewed
- Search terms
- Referring websites
- Interactions with our website
PURPOSE OF COLLECTION
We use this information to:
- Load the website correctly
- Improve website performance
- Understand how customers use our store
- Detect errors, fraud or security risks
- Improve our products, content and shopping experience
SOURCE OF COLLECTION
This information is collected automatically through cookies, log files, pixels, tags, analytics tools and similar technologies.
DISCLOSURE
This information may be shared with service providers such as Shopify, analytics providers and advertising partners where necessary.
3. ORDER INFORMATION
When you place an order, we collect information needed to process and deliver your purchase.
This may include:
- Full name
- Billing address
- Shipping address
- Email address
- Phone number
- Order details
- Payment information
- Discount codes used
- Delivery and tracking information
PURPOSE OF COLLECTION
We use order information to:
- Process payments
- Confirm your order
- Arrange shipping and delivery
- Provide invoices and order confirmations
- Communicate with you about your order
- Screen orders for fraud or risk
- Handle returns, refunds or support requests
- Comply with legal and tax obligations
SOURCE OF COLLECTION
This information is collected directly from you when you place an order or interact with our checkout.
DISCLOSURE
This information may be shared with Shopify, payment providers, shipping partners, fulfilment partners, customer support tools and other service providers required to complete your order.
4. CUSTOMER SUPPORT INFORMATION
When you contact us for support, we may collect information needed to help you.
This may include:
- Name
- Email address
- Order number
- Message content
- Photos or videos you send us
- Shipping or tracking details
- Any other information you choose to provide
PURPOSE OF COLLECTION
We use this information to:
- Respond to your questions
- Resolve order issues
- Assist with shipping or tracking
- Review damaged, defective or incorrect items
- Provide customer support
SOURCE OF COLLECTION
This information is collected directly from you when you contact us.
DISCLOSURE
This information may be shared with service providers only when needed to resolve your request.
5. EMAIL MARKETING INFORMATION
If you sign up for our newsletter, popup, discount code or email list, we may collect your email address and related marketing preferences.
This may include:
- Email address
- Name, if provided
- Signup source
- Consent status
- Email engagement
- Discount code usage
- Purchase activity linked to email campaigns
PURPOSE OF COLLECTION
We use this information to:
- Send welcome emails
- Send beauty tips and product updates
- Send offers, promotions and early access
- Measure email performance
- Personalise email content
- Manage your subscription preferences
EMAIL MARKETING PROVIDER
We may use Klaviyo or similar email marketing platforms to manage email signups, flows, campaigns and customer segments.
You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in any email or by contacting us at support@my-veloura.com.
6. TRACKING & DELIVERY INFORMATION
We may use third-party tracking tools to help customers follow their orders.
This may include:
- Tracking number
- Order number
- Email address
- Shipping carrier
- Delivery status
- Delivery destination
- Tracking events
PURPOSE OF COLLECTION
We use this information to:
- Provide order tracking
- Display delivery updates
- Help resolve delivery issues
- Improve post-purchase support
TRACKING PROVIDER
We may use 17TRACK or similar tracking tools to provide tracking updates and delivery information.
7. PAYMENT INFORMATION
Payments are processed securely through Shopify Payments, PayPal or other payment providers available at checkout.
We do not store full credit card numbers on our own systems.
Payment providers may collect and process information needed to complete your payment, verify transactions and prevent fraud.
8. SHARING PERSONAL INFORMATION
We share personal information with trusted service providers only when needed to operate our business and provide our services.
This may include:
- Shopify, to power our online store
- Payment providers, to process payments
- Shipping and fulfilment partners, to deliver orders
- Email marketing providers, to send emails where permitted
- Analytics providers, to understand website performance
- Advertising partners, to measure and improve ads
- Customer support tools, to respond to enquiries
- Fraud prevention and security providers
- Legal, tax or compliance providers where required
We may also share personal information if required to comply with applicable laws, respond to legal requests, enforce our policies or protect our rights.
9. BEHAVIOURAL ADVERTISING
We may use personal information to show relevant ads or measure the performance of our advertising.
This may include sharing limited website activity, purchase activity or ad interaction data with advertising platforms, subject to your consent where required.
Advertising partners may include:
- Meta / Facebook / Instagram
- TikTok
- Google
- Pinterest or other advertising platforms used by My Veloura
You may be able to opt out of targeted advertising through your browser settings, device settings, cookie banner preferences or the opt-out tools provided by advertising platforms.
10. COOKIES
Cookies are small data files placed on your device when you visit a website.
We use cookies and similar technologies to:
- Keep the website functioning
- Remember your cart
- Enable checkout
- Remember preferences
- Understand website usage
- Improve performance
- Support analytics and advertising
- Personalise your experience where permitted
TYPES OF COOKIES WE MAY USE
Necessary cookies:
Required for the website, cart, checkout, security and customer login.
Performance and analytics cookies:
Help us understand how visitors use our website.
Marketing and advertising cookies:
Help us measure advertising performance and show relevant offers.
Preference cookies:
Help remember settings such as region, currency or language.
You can control or disable cookies through your browser settings. Some parts of the website may not work correctly if necessary cookies are disabled.
11. SHOPIFY COOKIES
Because our store is powered by Shopify, Shopify may use cookies necessary for store functionality, checkout, analytics and customer accounts.
These may include cookies related to:
- Shopping cart
- Checkout
- Storefront security
- Customer login
- Analytics
- Tracking consent
- Referral and landing page information
Cookie names and functionality may change over time depending on Shopify’s platform updates.
12. CONSENT
Depending on your location, we may ask for your consent before using certain cookies, analytics tools, advertising pixels or marketing technologies.
You can manage your privacy preferences through the cookie banner or privacy tools available on our website where applicable.
13. INTERNATIONAL DATA TRANSFERS
Your personal information may be processed outside your country of residence.
For example, our store is operated through Shopify and other service providers that may process data in countries such as Canada, the United States, the European Union or other regions.
Where required, appropriate safeguards are used to protect personal information when transferred internationally.
14. DATA RETENTION
We retain personal information for as long as necessary to:
- Process and manage orders
- Provide customer support
- Maintain business records
- Comply with legal, tax and accounting obligations
- Prevent fraud and abuse
- Resolve disputes
- Enforce our policies
If you request deletion of your personal information, we will review your request and delete information where legally permitted.
Some information may need to be retained for legal, tax, fraud prevention or legitimate business reasons.
15. MINORS
Our website is not intended for children under the age of 16.
We do not knowingly collect personal information from children.
If you are a parent or guardian and believe that a child has provided us with personal information, please contact us at:
support@my-veloura.com
We will take reasonable steps to delete the information where appropriate.
16. YOUR PRIVACY RIGHTS
Depending on your location, you may have rights over your personal information.
These rights may include:
- The right to access your personal information
- The right to correct inaccurate information
- The right to request deletion of your information
- The right to restrict certain processing
- The right to object to certain processing
- The right to withdraw consent
- The right to data portability
- The right to opt out of certain marketing or targeted advertising
To exercise your rights, contact us at:
support@my-veloura.com
We may need to verify your identity before processing your request.
17. GDPR / EEA & UK RESIDENTS
If you are located in the European Economic Area, United Kingdom or another region with similar privacy laws, we process your personal information under one or more lawful bases.
These may include:
- Your consent
- Performance of a contract
- Compliance with legal obligations
- Legitimate interests
- Protection of vital interests
- Public interest, where applicable
You may have the right to access, correct, delete, restrict, object to processing or request portability of your personal information.
You may also have the right to lodge a complaint with your local data protection authority.
18. CALIFORNIA PRIVACY RIGHTS
If you are a California resident, you may have rights under California privacy laws.
These rights may include:
- The right to know what personal information we collect
- The right to access personal information
- The right to correct inaccurate information
- The right to request deletion
- The right to opt out of certain selling or sharing of personal information
- The right to limit certain uses of sensitive personal information, where applicable
- The right not to be discriminated against for exercising your privacy rights
We do not sell personal information in the traditional sense. However, some data sharing for advertising or analytics may be considered “sharing” or “sale” under certain privacy laws.
You can contact us at support@my-veloura.com to exercise your rights.
19. AUTOMATED DECISION-MAKING
We may use limited automated tools to help detect fraud, prevent abuse or protect our store.
For example, Shopify and payment providers may use automated fraud detection during checkout.
We do not use automated decision-making that produces legal or similarly significant effects without appropriate safeguards where required by law.
20. SECURITY
We take reasonable steps to protect your personal information.
However, no method of transmission over the internet or electronic storage is completely secure.
We cannot guarantee absolute security, but we work with trusted providers and security tools to help protect customer data.
21. THIRD-PARTY LINKS
Our website may contain links to third-party websites, apps or services.
We are not responsible for the privacy practices, content or policies of third-party websites.
We recommend reviewing their privacy policies before providing personal information.
22. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time.
Changes will be posted on this page with an updated “Last updated” date.
Your continued use of our website after changes are posted means you accept the updated Privacy Policy.
23. CONTACT INFORMATION
The data controller responsible for your personal information is My Veloura, a business established in the Netherlands. Our full registered address is available on request by emailing support@my-veloura.com.
If you have questions about this Privacy Policy or would like to exercise your privacy rights, contact us at support@my-veloura.com.
If you are in the European Union and are not satisfied with how we handle your request, you have the right to lodge a complaint with your national data protection authority. In the Netherlands this is the Autoriteit Persoonsgegevens. If you are in the United Kingdom, this is the Information Commissioner's Office.
By using our website or placing an order with My Veloura, you acknowledge this Privacy Policy.
Contact
My Veloura is a business established in the Netherlands. You can reach us any time at support@my-veloura.com and a real person will answer, normally within one business day. Our full registered address is available on request.
Last updated: 23 August 2026
